Services

Hispanic marketing expert and integrated communications specialist, Stephanie Baca, works with companies to build brand blueprints and marketing strategies for the Hispanic consumer. She provides consulting and training services, as well as speaking opportunities on marketing industry trends.

» Does your company recognize the Latino consumer as a segment of the market that can grow its business, but lack the market knowlege to reach this consumer?

» Does your business lack the internal resources to build and/or execute a marketing program focused on the Hispanic consumer?

» Do you want to learn more about how the U.S. Hispanic consumer can grow your business?

» Do you need help in guiding your Latino agency and selling through Hispanic marketing programs internally?

Stephanie Baca can help with all of this and more. Stephanie works with entrepreneurial companies, small businesses, mid size and large corporations, as well as advertising agencies in all industry categories. She offers a wide range of communication, strategic planning, and training services to help your company realize the full potential of the U.S. Hispanic consumer.

Contact Stephanie for information on her services related to:

• + General marketing planning
  • - Strategic plan development and implementation
  • - Market insights and research
• + Marketing strategy
  • - Marketing analysis
  • - Internal collaboration with key decision makers
• + Market research
  • - Quantitative and qualitative proposal development and execution
  • - Coordination with outside vendors for execution of proposals
• + Marketing services
  • - Proposal development and execution of production needs (in collaboration with contracted vendors) to include: television, radio, print, outdoor, online, and related executions.
  • - Media plan supervision and execution (in collaboration with contracted vendors)
  • - Promotion and sponsorship proposal review, development, and execution (in collaboration with contracted vendors)
  • - Consumer event planning
  • - Publicity and public relations (in collaboration with contracted vendors)
• + Agency management
  • - Work with existing agency relationships to manage production, media, and/or other related projects
  • - Manage agency relationship(s), proposals, and projects
  • - Lead agency searches, contract vendors, and negotiate compensation structures.
• + Administrative procedures
  • - Develop and implement department structure, protocols, and/or procedures related to the operations and management of the marketing department
  • - Provide tools and resources for the operation of the marketing department in relation to rest of the company (e.g. forms, marketing materials, market presentations, etc.)
  • - Interface with other company departments, such as Public Relations, Sales, etc. to provide integration among company initiatives and projects
  • - Recruit, hire, and train department personnel, as related to marketing needs
• + Training and Education
  • - Hispanic market overview presentations
  • - Hispanic intelligence seminars and training sessions
  • - Brand planning workshops and exercises

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