Hispanic Market Facts & Resources

Sources: U.S. Census, 2005 American Community Survey

Population

44.3 million - The estimated Hispanic population of the U.S. as of July 1, 2006, making people of Hispanic origin the nation's largest ethnic or race minority.
3.4% - The percentage increase in the Hispanic population between July 1, 2005 and July 1, 2006, making Hispanics the fastest-growing minority group.
102.6 million - The projected Hispanic population of the U.S. as of July 1, 2050. According to this projection, Hispanics will constitute 24% of the nation's total population by that date.
3rd - The ranking of the size of the U.S. Hispanic population worldwide, as of 2005. Only Mexico (106.2 million) and Colombia (43 million) had larger populations than the U.S. (42.7 million).

65% - the percentage of Hispanic-origin people in households who are of Mexican background.
27.4 years - Median age of the Hispanic population in 2006. This compares with 36.4 years for the total population.
23% - Percentage of total population younger than 5 that was Hispanic as of July 1, 2006.
78% - Percentage of Hispanics 5 and older who speak a language other than English at home. Of that number, about half speak English very well.
$35,967 - The median income of Hispanic households in 2005.
59% - The percentage of Hispanics 25 and older who had at least a high school education in 2006.
12% - The percentage of the Hispanic population 25 and older with a bachelor's degree or higher in 2006.
3.1 million - The number of Hispanics 18 and older who had at least a bachelor's degree in 2006.
11% - Number of all college students in October 2005 who were Hispanic.

48% - The percentage of Hispanic-origin population that lives in California or Texas.
15 - The number of states with at least a half million Hispanic residents. They are Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetss, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Texas, and Washington.
4.7 million - The Hispanic population of Los Angeles County, California - the largest of any county in the nation.
22 - The number of states in which Hispanics are the largest minority groups. These states are Arizona, California, Colorado, Connecticut, Florida, Idaho, Iowa, Kansas, Maine, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, Oregon, Rhode Island, Texas, Utah, Vermont, Washington, and Wyoming.

1.6 million - The number of Hispanic-owned businesses in 2002.
3x - The rate of growth of Hispanic-owned businesses in 2002, up 19 percent from 1997.

HispanicAd.com
http://www.hispanicad.com
Online news magazine providing information on the Hispanic advertising industry.
Hispanic Market Weekly
http://www.hmwonline.com
Hispanic trade publication featuring news, information, and research on the market.
Marketing y Medios
http://www.marketingymedios.com/marketingymedios/index.jsp
Leading trade publication for the Hispanic marketing and advertising industry, published by Adweek.
Univision.com
http://www.univision.com
The web portal of the largest Spanish language television network in the U.S.

Association of Hispanic Advertising Agencies
http://www.ahaa.org
Trade organization for Hispanic advertising agencies.
Multicultural Marketing Resources, Inc.
http://www.multicultural.com
Marketing company that provides resources and information on multicultural and diversity news in marketing to Hispanic, Asian American, African American, women, and other cultural markets.
American Fact Finder
http://factfinder.census.gov/home/saff/main.html?_lang=en
U.S. Census website for quick access to the latest demographic information.
Tomas Rivera Policy Institute
http://www.trpi.org
A nonprofit research organization that provides insights and knowledge on key issues affecting Latino communities.
Pew Hispanic Center
http://www.pewhispanic.org
Nonpartisan research organization with a mission to improve understanding of the U.S. Hispanic population.